ACE ERA Honored “Class-A Supplier” of Global EMS, Working with Customers to Tide over Difficulties and Guarantee Growth
Shenzhen, China - In the middle of February this year, ACE ERA Limited（www.cytechsystems.com）, as the industry leading independent electronic component distributor, performed excellently and scored 91.25 points in the Supplier Performance Review of 2022Q4 by the world large EMS factories, thus it was rated Class-A supplier.
From ice-breaking to trust, showing the strength of quality and service
It is learned that this EMS factory aims to provide global customers with complicated electronic products, cable harness, electromechanical integration, and box-type manufacturing solutions (including design, engineering, and testing and development), which covers highly-mixed EMS value chain, with products used in a lot of industries such as energy technology, communication, and motor. “We started to cooperated with this customer in May last year. At the inception phase of cooperation, the customer had doubts about us. Even after getting through rigorous supplier survey and examination, the customer still wanted to confirm goods quality and delivery period again and again,” said Sales Manager of ACE ERA Ellen.
In the end, ACE ERA, by virtue of its professional service, reliable supply of goods, and steady delivery period, cleared up the customer’s doubts and won trust from the customer, thus a long-term cooperative relationship was established between the two sides. In 2023, the semiconductor industry might continue the trend of decline, component distributors, as a key node of the industry chain, was undoubtedly affected by the macro environment. Recently, multiple component distributors successively made public their business revenue data of 2022, showing that decline of business performance and slowdown of growth rate predominated in the market. Amid this backdrop, implementation of the call “Guaranteeing Growth” is, in fact, the process of getting in touch with every customer and establishing trust and long-term cooperative relationship with them.
“Thanks to more than 10 years of development, we have the ability to survive in volatile market and cyclical fluctuations. Particularly, amid the backdrop that we have succeeded in entering multiple top-tier customers’ supply chain systems, we know it’s very urgent for us to grow together with customers, keep agility, and raise the Company’s operation and service ability,” General Manager of ACE ERA Alice was quoted as saying.
Long-term business strategy of the Fire Captain of the supply chain
While being interviewed about the most important distributor ability in the eyes of customers, Sales Manager of ACE ERA Ellen first spoke of goods quality and delivery period. As a common knowledge, the semiconductor industry is characterized by diversified purchase needs and scattered purchase shares, and independent distributors, as a key transitional node, work with other distributors to play the role of regulating redundancy and deficiency in the industry chain. Therefore, undersupply of a given item is normal in the industry. Against the backdrop of continuous undersupply around the world over the past two years, likelihood of such a normal situation was further amplified, and quite a number of large factories were troubled by supply disruption resulting from short supply of a given item. For this reason, goods quality and delivery period are viewed by the customers as a key indicator for evaluation of distributors.
“Goods quality is the lifeline of ACE ERA,” Alice said, “To guarantee goods quality and delivery period, a distributor needs to sharpen its ability in multiple regards such as supplier network and quality control system.”
According to sources, ACE ERA now has set up a worldwide network covering 10,000+ certified suppliers, which strongly underlies its quick response. Besides that, ACE ERA keeps enlarging its investment in quality control system. In August 2022, ACE ERA set up its Shenzhen Laboratory that occupies a floor space of about 360 square meters and boasts tens of testing devices and 10-odd senior QC engineers. In January this year, ACE ERA set up a comprehensive quality testing agency Shenzhen decapping laboratory, which is comparable to a third-party laboratory. In this laboratory, ACE ERA will launch 3 testing items (including EVI, X-ray, and Decapsulation). ACE ERA Quality Management System, which is rarely seen among domestic independent distributors, will also help ACE ERA further raise testing efficiency and improve customer satisfaction.
In essence, strong and reliable channel network guarantees goods quality and delivery period , and quality control system ensures goods quality and delivery period. As a matter of fact, every delivery means a distributor’s integration of goods quality, price, and delivery period, and every successful delivery depends on meticulous implementation.
“The distributor industry is seemingly a transaction -oriented industry with little investment but quick result, however, only senior players in the industry know the importance of long-termism. Be it in expansion of supplier network, in establishment of quality control system, or in enrichment of talent pool, we must cling to long-termism. Only by doing so can we keep agility and make reasonable decisions in the ever-changing industry and market,” Alice said with emphasis.
About ACE ERA
Founded in 2010, ACE ERA Limited (“ACE ERA” for short）is a leading independent electronic component distributor. The Company provides the world’s electronics ODM/OEM/EMS vendors with electronic component supply chain services, including PPV service and shortage service.
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